Casual Connecting in Kiev

Our CEO Andrew Hughes and CTO Manos Moschous are casually connecting with fans, developers, industry players and potential partners at Kiev’s CasualConnect (23-25 October).


For those involved in the casual gaming industry, CasualConnect (which is produced by the Casual Gaming Association) is kind of a big thing, with multiple events organized each year in the US, Europe and Asia and over 4,500 professionals attending them.

If you’re at CasualConnect we’d like to hear from you, whether you’re interested in licensing AbZorba’s chart-topping, multi-million strong gaming platform as a branding partner, or joining our team and helping us take social gaming to the next level as a developer.

And if you can’t make it to Kiev, worry not. You’ll be able to meet us in London, as we’re getting prepared for our participation in the Social Gambling Conference (6th-7th November – Dexter House, London), and the Social Gambling & Gaming Summit (21st November – etc Venues, London).

So, if you’re in CasualConnect and want to meet us, or generally interest in Abzorba’s platform, drop us a line: partners @

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    Let’s talk about social gaming

    November shapes up to be an excellent month to catch up with the latest developments in the social gaming industry ― with not one but two major industry conferences taking place in London.


    First, there’s the 2nd annual Social Gambling Conference (6th-7th November – Dexter House, London), which we’ve already talked about. Then there’s the 4th annual Social Gambling & Gaming Summit (21st November – etc Venues, London), which is a full day event focused “on the intersection of casino-style social games, mobile gaming, virtual goods, and the bridge between mainstream social gambling and gaming“.

    Both events bring together social gaming experts and innovators, gambling and casino representatives, and major industry players from both sides of the pond (including AbZorba).

    If you’re based in England (or can persuade your boss to fund your trip to London) either conference offers invaluable insights into the present and the future of social gaming, as well as a great opportunity to mingle with industry insiders and possible partners and investors.

    Our CEO, Andrew Hughes, will be quite busy, discussing “The successful monetization of casino style games” at the Social Gambling Conference and participating in two panels at the Social Gambling & Gaming Summit, one exploring the role of regulation in our industry, and another examining the available monetization strategies for social gaming and the impact of real money gaming.

    See you in November!

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      AbZorba wants you

      to help us build the future of mobile social gaming

      One of the most important questions in astrophysics is whether the universe is expanding and at what rate. Now we don’t really have an answer for that. What we can tell you for certain, however, is that AbZorba Games is indeed expanding, and it does so at a crazy rate.

      With our downloads doubled to 2 million within 9 months, our revenue increasing by 20% to 30% each month, and widely successful partnerships with big established players like Tango, it really looks like the sky is the limit.

      This wild success is based, as the saying goes, in one percent inspiration and ninety-nine percent perspiration ― and it’s our highly skilled developer team of “Abzorbistas” that takes care of both.

      Our guys (and gals) are experts in cross platform social gaming development and are able to handle everything, from the initial UI prototyping stage to the creation of robust backend services handling millions of users. They know their IBOutlets from their NSNotifications and they can tame complex Java class hierachies without batting an eyelid.

      Not stopping at the technical skills, we encourage Abzorba team members to get familiar with every facet of creating a successful social game, including the business aspects of tracking the app with analytics, engaging its users, and turning it into a viral hit.

      We also offer stock options to every one of our team members, both as an additional motivation (not that they need any), and as a way for the team to share in on the company’s success.

      If the above sound good to you, then read on, because it gets even better. In order for AbZorba to reach our next goals and move further into the future of social gaming, we’re looking to expand our team with 3 more developers.

      Specifically, we’re looking for:

      - One Android Game Developer and one iOS Game Developer. Each will be responsible for the design, analysis and implementation of multiplayer mobile games for his respective platform.

      - One J2EE Web Developer. He will help with the further development of the company’s J2EE backend, the same one that enables million of users to enjoy our cross platform live multiplayer games.

      All three will have the opportunity to work on games played by millions of users and share the expertise and experience of our existing team members. And, of course, they’ll be working for a company that is the worldwide leader in the social casino gaming space.

      Interested? Passionate about game creation?

      Send your CVs to:

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        Abzorba Games to participate in the 2nd annual Social Gambling Conference


        Besides building top-notch games ― as we’re known to do :-) ―, we are always on the look for ways to enrich and better our industry ― either by evangelising social gaming, working with regulators and policy makers or helping in organising the social gaming community.

        Just last week we helped with the merging of the Social Gaming Association, the organisation we co-founded back in 2011 to promote social gaming, with the ISGC (an US based organisation with the same goals as SGA) — thus creating a single, stronger entity to represent social gaming industry interests worldwide.

        In the same vain, on 6th-7th November 2013, we’ll participate on the second annual Social Gambling Conference. The event, which will take place at Dexter House in London, will bring together industry experts in a series of presentations, panels and in-depth discussions pertaining to the present and future of social gaming.

        Topics covered are many and varied, from “The conversion funnel from social to gambling” to the “Bitcoin’s place in social gaming” and even down to the mechanics and mathematics behind designing compelling slot games.

        Our co-founder, Andrew Hughes will be discussing “The successful monetization of casino style games” at the conference, and judging from the speakers’ roster and the list of topics covered, it’s going to be two very interesting days for industry insiders, as well as an opportunity to bond, network and keep up to date on the latest developments in social gaming.

        See you all there!

        For more information on the 2nd annual Social Gambling Conference, visit the conference’s webpage.

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          SGA and ISGC merge: The social gaming community levels up

          Contrary to popular belief, it’s not all fun and games here at the AbZorba Games. Or, rather, it is, but we still manage to tend to a few serious issues, like helping build the kind of business environment that will enable social gaming to prosper.  It’s not an easy task: it involves influencing policy, developing standards, educating the public and regulators on social gaming, and a whole lot of industry co-ordination.

          It was with the social gaming community interests in mind that Andrew Hughes, our CEO and co-founder, helped create the Social Gaming Association (SGA), back in November 2011  ― an organisation aiming to provide the social gaming industry with a united voice and a unified set of socially responsible standards, and take  a proactive role in educating policy makers about social gaming.

          In the almost two years that followed its launch, the SGA has been quite busy. It gained traction in the social gaming community, enlisted over 120 members, spread the social gaming gospel at several gaming conferences and collaborated with the UK Gambling Commission in the preparation of a report on social gaming.

          Today, we’re happy to announce that the Social Gaming Association and the International Social Games Coalition (an independent US based organisation with the same goals as SGA) have merged to create a unified international voice to represent, protect and further the interests of the social gaming industry.AbZorba has its place on the founding board joining Aristocrat Technologies, Bally Technologies, Enteraction, Gamesys, Gamingo, IGT, PlumBee, Playtika,  PlayStudios, MGM, Slingo and Zynga.

          The newly consolidated organisation, to be named the “International Social Games Association” (“ISGA”), will represent social gaming industry interests worldwide, and assist social gaming companies from established global operators to up-and-coming start-ups.

          This merger, which will further the reach of our collective efforts, is coming at the moment that it is needed the most, a time when social gaming is more popular than ever, the social gaming industry has established itself as a serious business, and numerous changes in the way people access, play and pay for games are taking place.

          The new organisation’s core objective will be to educate and inform the public, policy makers and regulators on what the industry does and what value it generates for the digital economy, while at the same time helping push the boundaries of social gaming by establishing a set of  socially responsible values and best practices for its members, aimed at increasing innovation, ensuring the health of the industry and safeguarding the consumer.

          ISGA’s leadership team will combine each respective organisations Executive Boards, with Luc Delany appointed as CEO. The merger was welcomed by the chairmen of both organisations, while our very own Andrew Hughes (an SGA co-founder) commented: “This merger demonstrates the importance that our industry places upon working together, no matter how big or small, to provide a collective and unified voice to represent this great and vibrant industry”.

          So many companies working together amicably in what is seen by many as a very competitive, if not cut-throat, industry? It figures that it would be the social gaming community to pull this off. Being social, after all, is our core competence.

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            The Social Gaming Association’s May Newsletter

            SGA logo


            SGA to assist the UK Gambling Commission with its social gaming analysis…This month, the UK Gambling Commission released a report commissioned to provide an overview of what is currently known about social gaming. The report examines whether gambling style games pose any potential risks to the consumer and if so, whether there are adequate protections in place to mitigate such risks. The report focussed its study on those games that would be deemed gambling under existing legislation if the prizes won through such games were real-money rather than virtual currency. A full copy of the report can be found here. Continue reading

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              iGaming Asia Congress – Macau 12th – 14th March 2013

              The Social Gaming Association is an Association Sponsor of the iGaming Asia Congress to be held on the 12th – 14th March 2013 in Macau. Stuart Tilly, Chairman of the Association, will be speaking at the dedicated Social Gaming Focus Day, addressing issues in relation to the regulation of social gaming.

              Further details can be found here.

              AbZorba Games is a founding member of the Social Gaming Association

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                AbZorba Games’ mobile social casino hits 1 million app installs

                AbZorba Games’ Hub of Fun™ mobile social casino has reached the significant milestone of 1 million app installations. Available on Android and iOS devices, AbZorba’s suite of free-play live multiplayer casino titles includes BlackJack, Roulette and Poker, with Slots launching in January.


                Andrew Hughes, AbZorba Games CEO, said: “We are extremely proud to achieve this significant milestone of 1 million game installations for our mobile casino titles, especially as we have grown entirely organically thanks to all our gamers who chose AbZorba. All our games are in a live multiplayer format with social features such as cocktail bars, fun avatar builders and chat which naturally entertains gamers who, in turn, invite their friends.”


                AbZorba, a founding member of the Social Gaming Association, also offers its proprietary AGON™ gaming platform as a white label, branded distribution solution for partners seeking a highly scalable games platform to rapidly deploy branded mobile casino games. The name AGON is derived from the ancient Greek for ‘contest’ or ‘competition’, which is very much the cornerstone of the platform’s ethos.


                AbZorba is able to leverage its best-of-breed mobile social casino titles and knowledge of the social games sector to offer turnkey solutions for dozens of B2B partners. No other brand in the mobile social casino space with over 1 million installations offers a suite of mobile games for white label partnerships.


                Andrew added: “Our ability to build credible social games is also vital as we reach out to the iGaming partners who look to leverage our hard-won skills when white labeling with their brand.”

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                  Morgan Stanley points to AbZorba Games in an in-depth report on social and iGaming sectors released on 14th Nov 2012


                  AbZorba knew it and now Morgan Stanley confirms it, AbZorba is at the heart of the opportunity between social and iGaming worlds and we are absolutely thrilled to have such recognition of our position, achievements and potential.



                  As social games, particularly mobile, are on an exponential growth path so too is the opportunity for us to execute on our B2C and B2B strategy combing the two merging worlds of social and iGaming. Our Agon™ platform and Hub of Fun™ casino suite are proving the perfect combination to excite our gamers and iGaming partners alike.


                  We are looking forward to each new step in our adventure.


                  Click Here if you like to read the whole Morgan Stanley Blue Paper on the industry.

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                    A fiery debate on the regulation of social casino games


                    Real-money online-gambling companies have to abide by strict regulations that stop them from milking every last penny from gambling addicts who can’t afford to pay. But makers of social casino games are under no such restrictions. Should they be?


                    That was one of the topics debated at the Social Gambling Conference in London a few days ago with Andrew Hughes, the CEO of AbZorba Games, making his views clear!

                    “Can we keep it to social gaming,” Andrew asked. “We are not talking about social gambling. Social gaming is about a free experience.”


                    Click here to read the whole interesting article here

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